HER BODY,
HER WAY.
01 / BRAND STRATEGY
Victoria’s
Secret
Making Change Feel Real
SHANGHAI / CHICAGO · M.S. COMMUNICATION, NORTHWESTERN UNIVERSITY
Communication,
brand & visual culture.
Kristina Tong is a communication strategist working across brand, storytelling, production and audience research.
SELECTED WORK ↓01 / SELECTED PROJECTS
Strategy made
visible.
Victoria’s
02 / CULTURAL MARKETING
Seattle
Bringing the Game Back to the City
BRING
BASKETBALL
BACK.
FROM THE
OCEAN FLOOR,
UP.
03 / GLOBAL PR
OCEEF
Turning the Ocean into a Shared Story
04 / MEDIA STRATEGY
Ty Burr’s
Watch List
Giving the Audience Somewhere to Go
THE
WATCH LIST
BETWEEN STRATEGY AND STORY
I work between
strategy and story.
Communication strategy / Film production / Audience research
02 / FILM ARCHIVE
Selected frames
from stories I’ve produced.
Film / Production / 2023—2025
001
Once Upon a Time in Boston
Producer · 2025
002
In the Blue
Producer · 2023—2024
003
Tonight with Ade
Producer
03 / RESEARCH
What moves people
from reaction to action?
HONORS THESIS · UNIVERSITY OF MICHIGAN
Clicks, Comments,
Compassion
Using social media data to examine how attitudes, social norms and perceived agency shape behavioral intention.
~500 VIDEOS~3,000 COMMENTS
COLLECT → CODE → MODEL → INTERPRET
04 / PROFILE
Kristina
Tong
I’m interested in how ideas become meaningful—how strategy becomes a campaign, how a story becomes a film, and how communication becomes something audiences actually respond to.
My background spans communication strategy, luxury PR, film production and audience research, with experience across Northwestern University, the University of Michigan and professional work supporting PIAGET at Premiere Consulting Group.
RÉSUMÉ ↗